The Future of Augmented Reality in Sports

In 2015, we released the groundbreaking Future of Sports report with Delaware North, exploring transformative changes in the sports industry. Now, a decade later, we’re revisiting those predictions, reflecting on our insights, and examining the current state of the industry, starting with ‘The Stadium.’

How a convergence of new broadcast rights, social media celebrity, and increased female collegiate participation has created a generational opportunity for women’s professional sports.

A look at "digital twin" technology—and how it's going to radically change sports

OPINION: Can the NCAA Save College Sports—and Itself?

Mixed Reality and Augmented Exercise Get Kids Moving

The Alt Scene Becomes the Mainstream

Kids Gotta Play

Why Sports Are Key to the Future of Child Development

Did the Winter Olympic Controversies Reveal How Cultures Think Differently About Fairness?

Mapping the Youth Sports Industrial Complex

Simulated Sports Means New Options, Not Replacements

Who Gets the Money When Media Inundates Youth Sports?

How Increasing Gender Fluidity Will Transform Sports

How Sports Can Increase Opportunity and Improve Life for Underprivileged Kids

The world of sports is undergoing a historic change.

N.I.L. Rules and College Recruiting’s Growing Pains Could Be Terminal for the NCAA

The pandemic has torn sports away from us for the moment. But it is also accelerating the arrival of a vastly more engaging future sports experience.

As professional sports leagues and organizations scramble to re-open without putting staffers, fans and players in danger, every day brings a flood of new (and often contradictory) announcements from health authorities and municipalities.