Sport adoption is driven by cultural trends outside the industry. We see the following factors being critical in driving the rise and fall of youth sports over the next decade and a half.
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Forces of Change
We’ve identified over 200 technological and social currents we see shaping the future. Forces of Change are significant drivers in the food, sports, and healthcare industries.
The recent rise in visibility of kids identifying as transgender or gender non-conforming is becoming a hot-button debate, starting in the world of youth sports and moving outward into every walk of social life.
COVID-19 won’t be the last globe-hopping pathogen to bring the world to its knees — unless we radically redesign our supply chains and travel protocols.
Disparities in wealth account for a barbell effect in experimentation with new food technologies, as high-end food culture develops in indifference to the value market.
Augmented and Virtual Reality tech, referred to collectively as XR, will erase the boundary between the digital and physical realms, providing an intelligent overlay on the world we move through and opening up new territories for exploration and engagement.