Surveys on youth sports have found that as many as eight in ten parents have concerns about the quality and behavior of youth sports coaching— and similar percentages are worried about the escalating cost and time associated with traveling for sports.
of collegiate esports players get no physical activity
Then there are the ever-growing concerns about concussions and their long-term effects (for more discussion see “Outside the Lines”). Yet youth sports are so essential to American culture that imagining a society devoid of them seems incredibly foreign. But a fast-growing youth sports category, with few of the issues listed above, has begun to capture the attention, interest—and increasing amounts of time—of America’s roughly eight million high school athletes: esports.
To Continue Reading…
It’s FREE to subscribe.
Subscribe and get unlimited access to Attention FWD Insights.Login
Forces of Change
We’ve identified over 200 technological and social currents we see shaping the future. Forces of Change are significant drivers in the food, sports, and healthcare industries.
COVID-19 won’t be the last globe-hopping pathogen to bring the world to its knees — unless we radically redesign our supply chains and travel protocols.
Augmented and Virtual Reality tech, referred to collectively as XR, will erase the boundary between the digital and physical realms, providing an intelligent overlay on the world we move through and opening up new territories for exploration and engagement.
Disparities in wealth account for a barbell effect in experimentation with new food technologies, as high-end food culture develops in indifference to the value market.