Industry Reports
The Future of Health
Following up on The Future of Medicine, the leaders of the Jacobs School of Medicine and Biomedical Sciences at UB and the Jacobs Institute called us back into action to create this 11-topic report on the future of the medical system in the US and abroad. The results of our investigation presented a handful dire scenarios driven by current-day political dynamics and while that is expressed in the report, it also offers optimistic projections for things like cancer treatment, the use of AI to improve patient care, increasing “healthspans,” and neuro-connected bionic prosthetics.
The Future of Recreation, Travel & Hospitality
The Covid pandemic leveled the world’s recreation, travel and hospitality businesses. Delaware North enlisted Attention Span to look into the future and create a roadmap for the industry.
In The Future of Recreation, Travel & Hospitality (FORTH) report, we generated utopian and dystopian scenarios in ten areas and charted the paths the industry might take to a brighter future.
The Future of Youth Sports
What does the future of youth sports look like in an era when young athletes increasingly dictate the terms of competition and control ever more media power—and when the value of sports scholarships and traditional college education are under attack?
We take a deep look at the best and worst-case scenarios for the future of youth sports as parents, coaches, futurists, and former youth athletes.
The Future of Sports 2.0
Following our work on the first Future of Sports report, we scoured the frontiers of technology and sports science to produce this second edition featuring thought-provoking scenarios in ten new focus areas, including neurocoaching, globalized sports fandom, and machine medicine.
The Future of Medicine
In partnership with the Jacobs Institute, the Buffalo Niagara Medical Corridor, and the University at Buffalo, our team created a forward-thinking vision for the future of medicine and healthcare over the coming decades. We visited research labs, tech startups and medical centers across the country conducting all of the research and interviews used in the 70 page report.
Food Forward and the Future of Food
Hormel Foods engaged our team to create Food Forward, an ongoing exploration of technological and social forces reshaping the food and beverage industry. Our work includes predicting structural market shifts, reimagining solutions, creating business development strategies and identifying new opportunities.
The Future of Sports 1.0
In 2015, concessions and hospitality company Delaware North challenged us to look into the future of the sports industry. The goal: transform a century-old concessions company into a leading source of innovation and vision for the entire sports industry. We gathered a world-class team to scour Silicon Valley and the world’s leading research institutions. Using our findings we designed and produced a report on The Future of Sports exploring topics such as eSports, fanbase economics and stadium design.
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