How Lionel Messi’s debut is Impacting Sorare’s Fantasy Sports Platform
Source Summary
Messi’s arrival at Inter Miami CF is making a splash beyond the pitch. As one of the best footballers to ever play the game, his impact on the field is no surprise, but his arrival has juiced streaming numbers, ticket sales, retail markets, and even fantasy sports. Sorare, a fantasy sports platform whose biggest audience is soccer, has seen a 12% month-over-month increase in MLS customers since his arrival at Inter Miami.
OUR TAKE
We’ve all heard that team sports are more than a one-man game, but when it comes to streaming numbers, ticket sales, and fantasy leagues, one player can make all the difference. Whether it is Tom Brady leaving the Patriots for a final few seasons in Tampa Bay, Ronaldo going to Al-Nassr, or Messi arriving in Inter Miami, the pure stardom attached to these massively famous players has turbocharged fanbase growth and league revenues. In Messi’s instance, his presence is on track to change soccer in the United States forever.