A Transition to “Plant–Based” Labels?
![An image of plant-based Hellmans Mayo](https://attentionfwd.com/wp-content/uploads/plant-based-mayo-800x460-1.png?1718805945)
Source Summary
Hellman’s has rebranded its egg–free mayonnaise to “Plant Based Mayo”, dropping the “vegan” label. This reflects a growing trend in the food industry to make labels more appealing to a larger consumer base. A study by the Good Food Institute found that consumers were 18% more likely to purchase products using the term “plant–based” as opposed to “vegan. They are not alone in this decision. Impossible Foods and Eat Just, two companies at the forefront of the vegan industry, have started using similar language when describing their products too.