Skip to content

Michigan Blocks Big 10 Investment Deal – Holding Out for Superleague?

Nov 21, 2025 | Youth Sports
Piles of money enter college sports

Our Take

For most of the Big Ten schools, landing an up-front payment of anywhere from $100 million to $190 million (for Ohio State, Penn State and Michigan) sounds pretty attractive right now, especially with a huge new line item – player payroll – in their budgets and NIL back payments taking a large bite out of their previously expected distributions from the NCAA.

But it makes sense that Michigan sees a 20-year commitment as too long of a lock-in, given the explosion of media rights values in recent years – and Michigan’s position as one of the top few programs in the Power Four. Perhaps even more salient, a long-term Big Ten/UC Investments deal would likely doom Project Rudy, the 70-team, $9 billion “superleague” being proposed by a group led by former Disney executives with independent Notre Dame as its likely cornerstone, as well as competing private equity-backed superleague visions like the College Student Football League and Power 2 – all of which could bring even greater riches to Ann Arbor.

Source Summary

The regents of the winningest football program in Big Ten history are pushing back against a $2.4 billion, 20-year private equity deal being offered by UC Investments, the investment arm of the University of California pension system—an offer reportedly favored by all but one (USC) of the other 17 Big Ten conference members. After Big Ten commissioner Tony Petitti indicated that a deal without the two holdouts was an option, a member of Michigan’s board of regents fired back, suggesting that Michigan might exit the Big Ten at the end of its current media rights deals in 2030 and 2031. UC Investments responded with a public statement that its offer was contingent on 100% buy in from Big Ten schools.